Open — Primeiro Toque
"Anunciação. O atleta existe antes da gente entender quem é. Pé é assinatura."
01 — Briefing
Vinheta de abertura de 18 segundos para o bloco NBA da ESPN Brasil. Linguagem cinematográfica de bumper premium, na tradição visual de openers da ESPN US (Imaginary Forces, Ntropic) cruzada com a anatomia humana e textura suja dos filmes esportivos da A24, e a gramática de comerciais Nike/Jordan da Wieden+Kennedy. Foco em pés, fricção, respiração e gravidade. Lockup final NBA + ESPN entregue sobre a tabela tremendo após a enterrada. Sem narração. Som é metade do filme.
Direção: Mike Sutton (ESPN College GameDay), Imaginary Forces (Monday Night Football), A24 High Flying Bird (Soderbergh), Nike "Find Your Greatness" (W+K), Jordan Brand 23.
Fotografia: Walter Iooss Jr. (Sports Illustrated), Tim Hetherington (textura, suor, respiração), Bradford Young (pretos profundos, fonte única).
Pós-produção: DaVinci Resolve. Mix em Pro Tools, sala calibrada Dolby Atmos 7.1.4, dobrada em estéreo broadcast.
02 — Roteiro
"Anunciação. O atleta existe antes da gente entender quem é. Pé é assinatura."
"Respiração antes da explosão. O thump grave da bola no assoalho é a última batida do coração antes do sprint."
"Acúmulo. Sangue vai pra periferia. Quem assiste começa a respirar no mesmo ritmo."
"Foco predador. A última pisada antes do voo."
"Suspensão. Físico vira mito. Aqui é onde o anúncio para de ser anúncio e vira religião."
"Resolução. A energia toda dos beats anteriores aterrissa em um único frame de impacto."
"Assinatura. NBA e ESPN não precisam se vender, só precisam existir naquele frame após o que você acabou de ver."
03 — Music & Sound Design
92 BPM, compasso 4/4, tonalidade Lá menor.
Três movimentos: tensão (sub-bass + hi-hats), drop curto no beat 3, climax + decay no beat 5/6.
Sub-bass analógico Moog Sub 37. 808 layered com kick acústico. Hi-hats trap deslocados. Strings dissonantes Spitfire Albion no agudo durante o salto. Sino grave Spitfire Hammers no lockup.
Squeak gravado em piso de taco real com sola de borracha pura. Bola em quadra Spalding spec. Rede gravada in-situ. Respiração com cardioide próximo + room mic.
-10 LUFS broadcast TV / -14 LUFS streaming.
Saturação tape sutil no master bus. Glue compressor SSL G-Bus em -2dB GR.
04 — Color Grade
ARRI LogC4 → Rec.709 customizado. Contraste 1.4 com node de glow rolloff no highlight.
Cinza-chumbo dominante. Pretos esmagados sem perda no skin tone. Único rim warm protegido. Zero orange & teal.
Lift -0.05 (esmagar pretos). Gain +0.02R +0.01G -0.02B. Saturação geral 70% — bola Spalding protegida via key qualifier.
Levemente dessaturada exceto pelos elementos do lockup, que entram em broadcast pure.
05 — Tipografia do Lockup
06 — Prompts de Imagem
/opt/AGENTE/entregas/2026-05-25_vinheta-espn-nba-bloco.md — seção "PEÇA 2 — PROMPTS DE IMAGEM".Exemplo — Keyframe 1, 16:9 (TV)
Extreme close-up cinematic photograph of a male professional basketball player's white Air Jordan sneaker making first contact with a polished dark oak hardwood court floor, captured on Arri Alexa LF cinema camera paired with Cooke Anamorphic/i 40mm lens at T2.3 aperture, 1/48 shutter, ISO 800, sensor positioned at floor level 14 centimeters from the surface, low-angle frontal perspective showing the side profile of the sneaker from ankle to sole, foreground filled with the leather quarter panel of a fresh-out-of-box Jordan 1 silhouette in pristine white with subtle off-white midsole, lit by a single warm tungsten 3200 Kelvin rim light coming from the camera right side at 45 degrees below horizon flagged with black metal cutters, deep volumetric atmospheric haze produced by DF-50 hazer at density six out of ten suspended in dead-still indoor arena air, dust particles displaced by the impact rising in a small swirl around the ankle visible against the rim light, hardwood floor showing subtle warm reflection of the sneaker leather, ultra deep crushed blacks dominating ninety percent of the frame, contrast ratio one to one hundred and twenty-eight, single source chiaroscuro lighting in the visual tradition of Bradford Young, Roger Deakins and Hoyte van Hoytema, mood of anticipation and reverence, athletic ritual. Negative: no logos other than implied Jordan silhouette, no text, no overlay, no orange and teal grade, no flat lighting. Aspect ratio sixteen by nine, raw style, version six point one.
Vertical cinematic extreme close-up photograph of a professional basketball player's white Air Jordan sneaker striking a polished dark hardwood court floor, shot on Arri Alexa LF with Cooke Anamorphic/i 40mm lens, T2.3 aperture, 1/48 shutter at 24fps, ISO 800, camera sensor at floor level fourteen centimeters from surface, low frontal angle composition with the sneaker filling the lower two-thirds of the vertical frame from sole through laces, upper third of frame disappearing into atmospheric haze and crushed black void, lit exclusively by one warm tungsten 3200 Kelvin rim light from camera right at 45 degrees below the horizon, volumetric haze from DF-50 machine at high density, dust particles raised by the impact swirling around the ankle catching the warm rim light, deep crushed blacks dominating the composition, contrast ratio one to one hundred twenty-eight, chiaroscuro single source lighting referencing Bradford Young cinematography. Negative: no logos visible other than implied Jordan silhouette, no on-screen text, no orange teal color grade, no fill light, no high key lighting. Vertical nine by sixteen aspect ratio, raw style, version six point one.
07 — Prompts Seedance 2.0
/opt/AGENTE/entregas/2026-05-25_vinheta-espn-nba-bloco.md — seção "PEÇA 3 — PROMPTS SEEDANCE 2.0".Exemplo — Clip 1, 16:9 (TV) · 5s
Cinematic shot, extreme close-up of a male basketball player's white Air Jordan sneaker entering frame from the right and making first contact with a polished dark hardwood arena court floor, camera at floor level fourteen centimeters from the surface, static low-angle frontal framing, atmospheric haze hanging in dead-still air, dust particles displaced by the impact rising in a small swirl around the ankle and catching the rim light, single warm tungsten 3200 Kelvin rim light from camera right at 45 degrees below horizon creating defined edge light on the leather and laces, deep crushed black background filling ninety percent of the frame, contrast ratio one to one hundred and twenty-eight, anamorphic Cooke 40mm lens characteristics with subtle barrel distortion and oval bokeh in the void background, slow motion at 120 fps conformed to 24 fps timeline making the impact feel ceremonial, the sneaker plants and holds for two frames before the body weight settles, micro motion of dust particles continuing to swirl, hyperdetailed leather grain and fresh rubber outsole texture, photorealistic eight K cinema quality, color grade with crushed shadows warm amber rim light no orange teal, no subtitle no on-screen text no graphic overlay, sixteen by nine aspect ratio, five second duration, twenty-four frames per second cinema timing.
08 — Pós-Produção